Head of Go-To-Market @DIYguru | GTM Strategy, Analytics & Execution
Delhi · 0.4 yrs experience
I lead Go-To-Market at DIYguru, working closely with the founding team on growth strategy, execution, and data-backed decision-making. My work focuses on building structured GTM systems, improving funnel clarity, and translating strategy into outcomes. With an engineering background and an MBA from SRCC, I approach problems with analytical rigor, ownership, and speed. Long-term, I’m interested in building and owning businesses from the ground up.
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Led Go-To-Market at DIYguru with end-to-end responsibility across growth strategy, funnel performance, execution planning, and internal alignment. My role involves building structured systems for lead generation, tracking, and decision-making, enabling the team to move with clarity and confidence. I work closely with founder and cross-functional teams to streamline marketing and strategy, translate data into action, and ensure GTM plans move beyond intent into execution. Known for taking ownership early, moving fast, and solving ambiguous problems, I focus on building scalable foundations rather than short-term fixes.
Interviewed 30+ agents and 50+ HNI investors, identifying market trends and demand drivers in luxury real estate. Designed a GTM strategy for real estate expansion, backed by market research, competitor analysis and investment trends.
Conducted market research to enhance content relevance and improve customer consultation accuracy. Optimized CRM workflows and managed MIS reports to support data-driven decision-making.
Streamlined onboarding by removing redundant steps, adding advanced formatting, reducing errors and drop-offs. Leveraged behavioural data insights to enhance user engagement through content-based recommendations.
Sept 2023 – Mar 2025
Led 120+ hours of outreach, creating structured onboarding, training, and engagement for volunteers in a CSR-like setup and conducted recruitment analysis to identify gaps, streamline volunteer retention strategies and enhance internal brand
Market Research
Data Analysis
Operations Management
Project Management
CRM Optimization
Six Sigma
Minitab
Power BI
Assumed responsibility for the app's daily operations, including user engagement, management, and customer support provision. Additionally, engineered an efficient user onboarding workflow, optimizing the process to facilitate seamless user acquisition and activation.