Marketing Manager

January 13, 2023
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Job Description

About Us :

At DIYguru, we are on a mission to upskill a million people in E-Mobility by 2025.

We are India’s most prominent and leading EV Technology Course provider accredited by NEAT AICTE, ASDC & Digital India Foundation with 128+ Companies and 30+ Universities using the portal to upskill their students & employees. We have trained over 1500+ Graduates over the past six years, and more than 65 EV companies (Bosch, Hyundai, Eaton, L&T, TCS to name a few..), PSUs & Govt. Bodies (Indian Army) and various startups have benefited from our training programs in EV upskilling.

Here are some key facts about us:

Currently used by 265+ E-Mobility OEMs and Component Manufaturers and 40,000+ students from 100+ countries
Global revenue – 80% from India, 10% from EMEA, 10% from APAC
Inbound led GTM motion fuelled by positive word of mouth

We are looking for an enthusiastic and motivated self-starter, who can drive our marketing goals from 1 to N. He/she should be able to plan and execute inbound and outbound marketing campaigns/activities to consistently generate qualified leads and enhance Egnify’s brand presence in the market. He/she should work on identifying/creating effective marketing and sales material and keeping ahead of the competition.

Job Description

Build product messaging and create compelling collateral that tell a unique story, differentiating our products from others in the market.
Develop/fine tune market positioning to communicate a clear & concise message about our offering.
Create product content such as case studies, videos, website copy and blog posts.
Work closely with the Product team to develop and deliver virtual content, product tours, product demos, and training material.
Use market research and work with the leadership to develop competitor analysis.
Work with leadership to define and implement marketing campaigns to increase traction with target market for product success.
Plan and execute inbound marketing campaigns to consistently generate qualified leads for the outbound sales team.
Create and establish a trusted brand image across digital and offline channels.
Capture captivating stories on the ground and communicating it with the wider world by owning branding responsibilities such as Social Media, Events, PR.

A Bachelor’s degree in Business and Marketing or a B.Tech with a Master’s degree in Marketing is preferred.
A proven track record of 2-5 years in software product marketing, taking end-to-end responsibility for marketing scalable products, from idea generation to execution.
Candidate must have experience in B2B marketing.
Excellent writing skills, including the ability to create content aligned to a Director-level audience.
Comfortable working in a dynamic, high-pressure environment; aligning with evolving business objectives and schedules.
Should be capable of working independently with minimum supervision.
Ability to juggle multiple products, projects, and priorities.
Additional Information
Culture is a funny thing to describe in words!

We believe culture is the most important driver of organisational success and of the satisfaction we feel at the end of each day. But when put into words, it can sound contrived. So we’ll just tell you what you’d observe as you wander the halls.

What you’ll get:

Think Big – 10X not 10%
Solve whole and hard problems that matter
Design the experience not the product
Accountability and ownership
Develop and retain smart and interesting people
Failure tolerance
Have Fun!