eMobility Careers
Saher-E-Yaar Ashraf
Saher-E-Yaar AshrafยทProfessional

Head of Go-To-Market @DIYguru | GTM Strategy, Analytics & Execution

14h agoยท
India's EV passenger market didn't grow in FY26. ๐—œ๐˜ ๐—ป๐—ฒ๐—ฎ๐—ฟ๐—น๐˜† ๐—ฑ๐—ผ๐˜‚๐—ฏ๐—น๐—ฒ๐—ฑ. ๐Ÿญ๐Ÿต๐Ÿฏ,๐Ÿฒ๐Ÿฏ๐Ÿฏ electric cars sold. Up ๐Ÿต๐Ÿญ.๐Ÿฏ% year on year. Market share hit ๐Ÿฐ.๐Ÿฎ%. The mid-market (โ‚น20โ€“30L) now owns ๐Ÿฏ๐Ÿฑ.๐Ÿณ% of the EV mix. Two years ago it was ๐Ÿด.๐Ÿฒ%. Tata's dominance dropped from ๐Ÿณ๐Ÿญ% to ๐Ÿฐ๐Ÿฌ%. Not because they slipped. Because Mahindra and JSW MG showed up with serious product. Real competition. Finally. The sub-โ‚น12L segment is still at ๐Ÿญ.๐Ÿฑ% penetration. ๐Ÿฏ ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐˜‚๐—ป๐—ถ๐˜๐˜€ sold annually in that band. ๐—ง๐—ต๐—ฎ๐˜'๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐Ÿฑ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ผ๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐˜† ๐˜€๐—ถ๐˜๐˜€. We built ๐—ฒ๐—บ๐—ผ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†.๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ๐˜€ because this market needs a place where ๐˜๐—ต๐—ฒ ๐˜€๐—ถ๐—ด๐—ป๐—ฎ๐—น ๐—ถ๐˜€๐—ป'๐˜ ๐—ฏ๐˜‚๐—ฟ๐—ถ๐—ฒ๐—ฑ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ ๐—ป๐—ผ๐—ถ๐˜€๐—ฒ. ๐—๐—ผ๐—ฏ๐˜€ ๐—ฎ๐—ฐ๐—ฟ๐—ผ๐˜€๐˜€ ๐—ฏ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜†, ๐—ฐ๐—ต๐—ฎ๐—ฟ๐—ด๐—ถ๐—ป๐—ด, ๐—บ๐—ผ๐˜๐—ผ๐—ฟ๐˜€, ๐˜ƒ๐—ฒ๐—ต๐—ถ๐—ฐ๐—น๐—ฒ๐˜€, ๐˜€๐—ผ๐—ณ๐˜๐˜„๐—ฎ๐—ฟ๐—ฒ. ๐—ฆ๐—ฎ๐—น๐—ฎ๐—ฟ๐—ถ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜ƒ๐—ฒ๐—ฟ๐—ถ๐—ณ๐˜†. ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—บ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—ธ. If you're in EV or thinking about it; ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฒ๐—ฒ๐—ฑ ๐—ป๐—ผ๐˜„.
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