Head of Go-To-Market @DIYguru | GTM Strategy, Analytics & Execution
14h agoยท
India's EV passenger market didn't grow in FY26.
๐๐ ๐ป๐ฒ๐ฎ๐ฟ๐น๐ ๐ฑ๐ผ๐๐ฏ๐น๐ฒ๐ฑ.
๐ญ๐ต๐ฏ,๐ฒ๐ฏ๐ฏ electric cars sold. Up ๐ต๐ญ.๐ฏ% year on year. Market share hit ๐ฐ.๐ฎ%.
The mid-market (โน20โ30L) now owns ๐ฏ๐ฑ.๐ณ% of the EV mix. Two years ago it was ๐ด.๐ฒ%.
Tata's dominance dropped from ๐ณ๐ญ% to ๐ฐ๐ฌ%. Not because they slipped. Because Mahindra and JSW MG showed up with serious product.
Real competition. Finally.
The sub-โน12L segment is still at ๐ญ.๐ฑ% penetration. ๐ฏ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ป๐ถ๐๐ sold annually in that band. ๐ง๐ต๐ฎ๐'๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฑ ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ ๐๐ถ๐๐.
We built ๐ฒ๐บ๐ผ๐ฏ๐ถ๐น๐ถ๐๐.๐ฐ๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ๐ because this market needs a place where ๐๐ต๐ฒ ๐๐ถ๐ด๐ป๐ฎ๐น ๐ถ๐๐ป'๐ ๐ฏ๐๐ฟ๐ถ๐ฒ๐ฑ ๐๐ป๐ฑ๐ฒ๐ฟ ๐ป๐ผ๐ถ๐๐ฒ.
๐๐ผ๐ฏ๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐ฏ๐ฎ๐๐๐ฒ๐ฟ๐, ๐ฐ๐ต๐ฎ๐ฟ๐ด๐ถ๐ป๐ด, ๐บ๐ผ๐๐ผ๐ฟ๐, ๐๐ฒ๐ต๐ถ๐ฐ๐น๐ฒ๐, ๐๐ผ๐ณ๐๐๐ฎ๐ฟ๐ฒ. ๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ถ๐ฒ๐ ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐ฒ๐ฟ๐ถ๐ณ๐. ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐บ๐ผ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ผ๐ฟ๐ธ.
If you're in EV or thinking about it; ๐๐ต๐ถ๐ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ณ๐ฒ๐ฒ๐ฑ ๐ป๐ผ๐.